Chad Cogburn
Revenue Architect, GTM & MarTech AI Leader
Sales & Talent Specialist | ex-CSC, CGI
Chad Cogburn is the Revenue Architect behind RevLift3, with more than 25 years of experience designing, building, and scaling GTM motions for SaaS, AI, and enterprise technology companies.
He specializes in helping founders move from founder-led selling to a repeatable, enterprise-ready revenue engine — combining sales strategy, MarTech/RevTech architecture, AI-enabled outbound, and technology staffing into a single, operational playbook.
Prior to RevLift3, Chad held senior roles at CSC and CGI and has built AI-enabled outbound engines, multi-channel campaign automation, and global technology staffing practices serving enterprise and mid-market clients.
“A revenue engine is not a slide deck. It’s an operating system — ICP, messaging, process, stack, and people — built to compound.”
— Chad Cogburn
Areas of expertise
- GTM strategy and revenue architecture
- Enterprise sales leadership and founder-led sales transition
- MarTech and RevTech stack design (CRM, sequencing, enrichment, AI assistants)
- AI-enabled outbound and multi-channel campaign automation
- Technology staffing, sourcing, and talent economics
- AI product strategy and GTM-product feedback loops
Prior experience
- ex-CSC
- ex-CGI
Work with Chad
GTM Strategy & Revenue Architecture
Define ICP, value proposition, pricing, and a lean revenue architecture for predictable multi-year growth.
Learn moreEnterprise Sales, Service & Infrastructure Readiness
Transition from founder-led selling to a repeatable enterprise sales model with the rigor procurement and boards expect.
Learn moreAI-Powered Lead Generation, MarTech & RevTech Systems
Design ICP-aligned outbound motions and implement the MarTech/RevTech stack required to scale pipeline efficiently.
Learn moreTechnology Staffing & Global Talent Advisory
Right-mix engineering and revenue talent — in-house, contract, and nearshore — at efficient, under-market rates.
Learn more